Sanders The Great » Will Goldston

My Thoughts on Will Goldston

Sanders The Great — Mon, 11 Feb 2008 15:02:55 +0000

Will Goldston (1878-1948) magical entrepreneur, author and dealer is one of my favourite figures in magical history.
He began his magical career at the age of 17 performing as Carl Devo. He went on to manage the magical department at Gamages store in London, later opening his own shop Will Goldston Limited at Alladin House, London supplying books and effects to the magical trade.

He became famous as a prolific author, writing many books, including his infamous “locked books” beginning with Exclusive Magical Secrets (1912) the first editions of which had a lock and key designed to keep there contents secret. I am very privileged to own one of these first editions, and it is a fantastic book, and the cream of my collection.

Many discredit Goldston as merely a writer who stole and republished other magicians tricks, and partially that is true. I believe, however, that he had a nobler intent: he wanted to record and share information within the magical community to allow new ideas to germinate and magic in general to improve. This extract from a chapter called “Let There Be Harmony” from “Tricks of the Masters” published in 1942 spell out his hypothesis:

“Why is it that so many magicians are over-cautious in the manner in which they keep their secrets? I do not suggest, of course, that a conjurer who has spent much thought, time and money in producing a series of new tricks should be willing to satisfy the curiosity of any beginner who wants to take a peep behind the scenes. But are not some magicians a little too secretive in their behaviour to other magicians of equal rank? … One feels sure that a more free exchange of ideas would be of great benefit to the art of magic, and to magicians themselves, for the better the trick the greater the public interest in its performance, and the more the public can be interested in a trick the better for magic and for magicians generally.”

STGADS

Will Goldston

The New Card Change Improvement

Sanders The Great — Sat, 14 Jul 2007 10:08:50 +0000

This advertisement dates from 1908 and includes three tricks by Will Goldston: “The New Card Change Improvement”, “The Hypnotised Cards” and “The Devo Torn Card” where “A selected card is torn … and at command from performer same is restored. Back of card is freely shown, before and after trick is performed. No elastic or black velvet used.”

STGADS

Posters, Will Goldston

Gamagic Card Frame

Sanders The Great — Fri, 29 Jun 2007 20:24:21 +0000

This advert was published in 1908 and describes the “Gamagic” Card Frame. It was designed by my hero Will Goldston whilst working in the magic department of Gamages (the great house for everything magical). I love the recommendation from Chung Ling Soo:
My Dear Goldston,
The “Gamagic” Card Frame you worked for me to-day is indeed very well thought out, and should sell well. Make me up a duplicate.Sincerely,
(Signed) Chung Ling Soo

And notice “No Sand or Spring Blind Used”.

STGADS

Chung Ling Soo, Posters, Will Goldston